Weird but Wonderful: 7 Provo Businesses with Wild Concepts That Actually Work

Elle Summers guides listeners through seven of Provo’s most unusual, creative, or off‑beat businesses — from axe‑throwing lanes to vintage curiosities, indie markets to outdoor gear shops — showing how “weird concepts” can thrive and become beloved locals. Featured Spots: Heber Hatchets Axe Throwing — indoor axe‑throwing experience Cat’s Cradle Vintage & Curiosities — vintage, oddities & unique finds Thrifthood — curated vintage & streetwear shop The Shops at Riverwoods — river‑side shopping, art, dining & chill vibes The Collective Underground — indie market for art, fashion & handmade goods Timpanogos Hiking Co. — outdoors‑oriented gear, lifestyle & local adventure culture Pioneer Book — beloved used & rare bookstore Explore what makes Provo weird — and wonderful.