7 PROVO BUSINESSES WITH STORIES YOU PROBABLY NEVER KNEW
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7 PROVO BUSINESSES WITH STORIES YOU PROBABLY NEVER KNEW

16 Sep, 2026
The businesses we see every day often have stories we never hear. In this episode of Provo Pulsecast, Elle Summers goes beyond the storefronts to explore the histories of seven businesses connected to Provo. We visit a family grocery store that has served the community for more than four decades, a French bakery that returned after seventeen years without a storefront, a scratch bakery that grew into a multigenerational family operation, two locally rooted fashion businesses, a Provo company turning everyday accessories into a recognizable lifestyle brand, and one of the city's newer doughnut shops just beginning its Provo story. It's a reminder that behind every familiar sign is a person—or often an entire family—that once took a chance on an idea. FEATURED BUSINESSES Day's Market 3121 N Canyon Rd, Provo, UT 84604 Website: daysmarket.com Bianca's La Petite French Bakery 90 W Center St, Provo, UT 84601 Website: biancaslapetitefrenchbakery.com Shirley's Bakery & Café 1620 N Freedom Blvd, Provo, UT 84604 Website: shirleysbakerycafe.com Soel Boutique 4801 N University Ave, Suite 430, Provo, UT 84604 Website: soelboutique.com Called to Surf 4801 N University Ave, Suite 210, Provo, UT 84604 Website: calledtosurf.com Thread 241 W Center St, Provo, UT 84601 Website: threadwallets.com Parlor Doughnuts 2319 N 400 W, Provo, UT 84604 Website: parlordoughnuts.com