7 PROVO BUSINESSES WITH STORIES YOU PROBABLY NEVER KNEW
16 Sep, 2026
The businesses we see every day often have stories we never hear.
In this episode of Provo Pulsecast, Elle Summers goes beyond the storefronts to explore the histories of seven businesses connected to Provo. We visit a family grocery store that has served the community for more than four decades, a French bakery that returned after seventeen years without a storefront, a scratch bakery that grew into a multigenerational family operation, two locally rooted fashion businesses, a Provo company turning everyday accessories into a recognizable lifestyle brand, and one of the city's newer doughnut shops just beginning its Provo story.
It's a reminder that behind every familiar sign is a person—or often an entire family—that once took a chance on an idea.
FEATURED BUSINESSES
Day's Market
3121 N Canyon Rd, Provo, UT 84604
Website: daysmarket.com
Bianca's La Petite French Bakery
90 W Center St, Provo, UT 84601
Website: biancaslapetitefrenchbakery.com
Shirley's Bakery & Café
1620 N Freedom Blvd, Provo, UT 84604
Website: shirleysbakerycafe.com
Soel Boutique
4801 N University Ave, Suite 430, Provo, UT 84604
Website: soelboutique.com
Called to Surf
4801 N University Ave, Suite 210, Provo, UT 84604
Website: calledtosurf.com
Thread
241 W Center St, Provo, UT 84601
Website: threadwallets.com
Parlor Doughnuts
2319 N 400 W, Provo, UT 84604
Website: parlordoughnuts.com